Well, our most recent travels to promote our brand of bridge supplies and gift sets (www.bridgetlovesbridge.com) incuded a two-part trip West. We ventured to an ACBL tournament (www.acbl.org) at Reno, Nevada’s Grand Sierra Resort where we came face-to-face with 5,000 bridge players. Upon walking into the grand ballroom, we heard one player headed to the concessions area say “Is this Bridget lady here?”, inquiring about our business card sitting on the information desk. A bit startled one of our travel companions yelled “right here,” and so started the first encounter with a member of our demographic. An avid bridge player from Ohio, she LOVED the look of the sets, found great interest in them as a gift item for her fellow bridge players and asked that we send her some playing cards to try out at her next bridge club meeting. Not a bad start to our visit.
After a bit of review, we discovered just how serious bridge players are in tournament play. With intense interest they each read the morning Bridge Daily Bulletin produced to announce bridge tournament play from the day prior. Our ad took a prominent spot as a banner display each day of the 10-day tournament.
With only about 18 hours of time in Reno, our visit to the tournament was short. Next stop . . . Palm Springs via Salt Lake City. Four flights and several conversations later, we arrived in California. What a wonderful time we had at Indian Wells Country Club in Palm Springs where we held our focus group. The group consisted of 16 classy, classy bridge players. After a brief presentation, great discussion and a wonderful lunch, we watched the ladies play bridge and learned just how serious and cut-throat the game can be, even among friends.
The ladies all LOVED the products, particularly our reusable tallies and 100% plastic playing cards, which they found to be the right mix of durable and “not too slick.” The most valuable information we learned, however, was that we’re on the right track and have definately found our target audience in the country club “social” bridge player. Our decision to offer quality products, particularly our 100% plastic cards, was worth the investment. We also learned a thing or two about a wonderful group of sassy ladies that we thank very much for their time and attention to our product. Thanks Indian Wells ladies . . . your advice and support will help us go a long way in our new venture.