Hi all! In the spirit of Bridget and our continued efforts to offer handmade bridge tallies in various designs, we would like to offer our website as a portal for other artists of handmade goods. We are interested in adding to our collection a bridge clutch, coasters, tablecloths and any other items that will help make the perfect bridge party. If you are interested, please contact us through our website http://www.bridgetlovesbridge.com
We always knew that we would need a catalog to display our many items but had no idea it would be in such demand once word finally got out about our products. After a nod from the syndicated bridge column Goren on Bridge that appeared in 175+ newspapers across the country and abroad this week, the phone at Bridget central has been ringing off the hook and mostly with inquiries about a catalog.
We have a completely functional e-commerce site BridgetLovesBridge.com that accepts Visa, Mastercard and Paypal but it’s no surprise that a sizable percentage of the bridge-playing market looks for more traditional means of purchasing products. Well I’m writing to tell Bridget fans everywhere that our catalog is at the printer and will be mailed out to the ever-growing list of bridge fans in the next 1 to 2 weeks. In the meantime, give us a call at 877-497-3298. We’re always ready and willing to chat up our products.
Thanks so much to the many folks that have taken a few moments to talk, lend advice and share their wishes for what a bridge supply company should offer. You’re feedback is appreciated and your suggestions will be put on the table during our next round of purchasing. Now, go play some bridge!
Signed by The Resident Bridge Blogger,
There are several reasons why a person or couple may choose to play bridge. Maybe your grandparents or parents played back in the day, or maybe you have been one of the many who learned bridge in college or public schools. Whatever the case, bridge is once again sweeping the nation and thanks to the hard efforts and substantial contributions of Bill Gates and Warren Buffet, it has found its place in American homes once again.
Here’s five reasons why you should play bridge or have a bridge party in your home.
1) Bridge has been one of the most popular card games in the world second only to poker, thereby it must be fun and challenging, right?
2) It is a great basis for which to host a party in your home and since the economy has made it more challenging for couples to go out on the town, it’s also an economical choice for entertaining.
3) Reusable tallies help keep costs down. Now bridge players have the option of using reusable tallies that can be used over and over again without additional costs.
4) Bridge challenges the brain, helps combat dementia and is proven to help youngsters score better on test scores.
5) Finally there is a source for high-designed bridge supplies that offer everything you need to host a bridge party in your home or at a club.
Visit www.bridgetlovesbridge.com to learn more about how to play bridge . . . and look good doing it.
When many think of the game of bridge, they think of smoky living rooms filled with card tables and friends of their parents and grandparents. Today, bridge has a following of more than 25 million people in the United States according to the American Contract Bridge League and is played in homes, bridge clubs and country clubs across the country. Even more, approximately 50 million, are at least familiar with the game or have played before.
Not all of these players are in their twilight years either. Facebook fan clubs promoting the game of bridge are filled with younger players and Bill Gates and Warren Buffet have invested $1 million in rejuvenating the game through a program in public schools.
A 2006 study performed by Dr. Christopher Shaw, a researcher from Carlinville, ILL, found that children who play bridge perform significantly better on standardized tests than their nonbridge playing counterparts — increasing scores across all five core subjects areas with an astounding 39.11% increase in science.
The game has benefits for older adults as well. Over the years, several research studies released by Albert Einstein College of Medicine of Yeshiva University found that “Playing chess, bridge or a musical instrument significantly lowers the risk of developing Alzheimer’s disease or other forms of dementia.”
If you’re neither young, nor at risk of Dementia, there are still benefits. A Nov. 2000 study by a University of California, Berkeley researcher, Marian Cleeves Diamond, found that playing contract bridge leaves people with higher numbers of immune cells.
Hmmm? Who knew?
When we first started researching the idea of creating our Bridget boutique-designed party and gift set for bridge players we explored every possibility in creating and producing packaging right here in St. Louis. We also relied on our long-standing relationships with local printers when producing the reusable bridge tallies, invitations and score pads featured on our website www.bridgetlovesbridge.com
Everything seemed to be coming together quite nicely until we decided to introduce a fabric travel bag as part of our product offerings, hopeful that bridge players that often take bridge cruises would find the bag useful. We searched high and low in the United States until our search took us to China. Reluctant, we had all of our products estimated by printers, seamstresses and more in China only to discover that after shipping, our costs would be only slightly less and we wouldn’t have the opportunity to keep business in the States.
While we still don’t have a travel bag, we were able to produce our gift box packaging and all of our accessories in the United States, and mostly in the St. Louis region. We have taken our dedication to locally produced items one step further and are working with a local (Glen Carbon, Ill.) seamstress in the production of our custom handbags, our alternative to the travel bag.
Lessons learned? Yes, we can do it all here in the United States. There is no reason to look beyond our borders when the talent and resources we needed to launch a product were right at our doorstep. Now, we can proudly display our Made in the USA symbol on everything we sell and for that, we are very grateful.
Part of what makes the bridgetlovesbridge.com products so unique is our reusable, hard laminate tallies. Designed for durable game play and reuse, these tallies stand the test of time and are designed for those who like to play bridge and look good doing it.
Here’s how they work: Instead of buying paper tallies that offer a one-time use, order BridgetLovesBridge.com tallies, which come with sticky score pads, and use them over and over again. Each sticky score pad is used for individual score keeping and are a great, economical and environmentally-friendly way to play bridge. We recently traveled to Palm Springs/La Qunita California and allowed a group of ladies from Indian Wells Country Club to use our reusable tallies in game play. Some of the comments we received were “Now I don’t have to go out searching for tallies over and over again.” and “This will save me a lot of money in the long run.”
While there are others on the market, the Bridget reusable tallies are hard laminated and designed to coordinate with our other quality bridge products. You can’t go wrong. So, if you hit the bridge club a couple times a week or have someone in your life that loves the game, reusable tallies are definately the way to go. They make a great gift!
Well, our most recent travels to promote our brand of bridge supplies and gift sets (www.bridgetlovesbridge.com) incuded a two-part trip West. We ventured to an ACBL tournament (www.acbl.org) at Reno, Nevada’s Grand Sierra Resort where we came face-to-face with 5,000 bridge players. Upon walking into the grand ballroom, we heard one player headed to the concessions area say “Is this Bridget lady here?”, inquiring about our business card sitting on the information desk. A bit startled one of our travel companions yelled “right here,” and so started the first encounter with a member of our demographic. An avid bridge player from Ohio, she LOVED the look of the sets, found great interest in them as a gift item for her fellow bridge players and asked that we send her some playing cards to try out at her next bridge club meeting. Not a bad start to our visit.
After a bit of review, we discovered just how serious bridge players are in tournament play. With intense interest they each read the morning Bridge Daily Bulletin produced to announce bridge tournament play from the day prior. Our ad took a prominent spot as a banner display each day of the 10-day tournament.
With only about 18 hours of time in Reno, our visit to the tournament was short. Next stop . . . Palm Springs via Salt Lake City. Four flights and several conversations later, we arrived in California. What a wonderful time we had at Indian Wells Country Club in Palm Springs where we held our focus group. The group consisted of 16 classy, classy bridge players. After a brief presentation, great discussion and a wonderful lunch, we watched the ladies play bridge and learned just how serious and cut-throat the game can be, even among friends.
The ladies all LOVED the products, particularly our reusable tallies and 100% plastic playing cards, which they found to be the right mix of durable and “not too slick.” The most valuable information we learned, however, was that we’re on the right track and have definately found our target audience in the country club “social” bridge player. Our decision to offer quality products, particularly our 100% plastic cards, was worth the investment. We also learned a thing or two about a wonderful group of sassy ladies that we thank very much for their time and attention to our product. Thanks Indian Wells ladies . . . your advice and support will help us go a long way in our new venture.